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Levi’s ride 1980s denim trend back to stock market relisting..

When it comes to style, there are certain things that should arguably be left in a land that fashion forgot.

Leg warmers, deely bobbers (fluffy sort of antennae on a headband) and jumpsuits for men don’t belong in a civilised society.

The same could be said for 1980s denim which spawned such trends as stone-wash jeans.

But a new generation is rediscovering denim from that era and Levi Strauss is riding the wave of popularity all the way back to the stock market.

https://www.bbc.co.uk/news/business-47573408

The 166 year-old US company will soon be relisting its shares on the New York Stock Exchange after it left the public market in 1985.

It was thought at that time that going private would allow Levi’s to concentrate on the longer term as opposed to being a public company which must tell its shareholders the state of its business every three months.

It was the same year that Levi’s aired a game-changing commercial showing a young model, Nick Kamen, in a 1950s-style launderette stripping off his 501 jeans and loading them into a washing machine to the strains of Marvin Gaye’s “I heard it through the grapevine”.

Since its heyday in the late 1980s and early 1990s, however, denim has had a rocky ride.