A McDonald’s Monopoly campaign which sees customers given the chance to win prizes including food is a “danger to public health”, says MP Tom Watson.
He is urging the fast food giant to drop the annual competition, which starts again this week, saying it encouraged people to order more.
It comes as the government considers banning junk food adverts on TV before 9pm to tackle childhood obesity.
McDonald’s said “customer choice” was at the heart of its business.
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Mr Watson – who tackled his type 2 diabetes by adopting a healthier lifestyle and losing seven stone – has asked Paul Pomroy, chief executive of McDonald’s UK, to cancel the marketing campaign, the Observer reported.
But McDonald’s argued that people can take part by buying some of the healthier foods on their menu – and that they no longer get extra chances to compete by buying larger items.