in the know

OnTheMarket brand awareness leaps..

OnTheMarket brand awareness leaps almost a third as more searchers tap it into Google..

OnTheMarket has raised its brand ‘health’ – measured by Google searches – by 31%.

In contrast, although Rightmove remains the best known of over 200 property businesses, it has actually dropped 6% in searches, labelled in a new report as ‘brand demand’ or ‘brand health’.

Zoopla has also dropped, by 11%.

The findings are in the report by digital marketing agency MediaVision, which analysed Google search figures across residential, commercial, online firms and portals, and compared their performances with 12 months previously.

MediaVision observes: “OnTheMarket has become a major competitor to property portals Zoopla and Rightmove, which both slipped with a decreasing brand demand.