Nearly 65,000 music cassettes were sold in the UK in the first six months of 2020, according to the Official Charts Company.
The firm says this is double the cassette sales figure recorded during the same period in 2019 – and more than the entire year’s sales from 2018.
Lady Gaga has sold 12,000 cassettes of her latest studio album Chromatica since its release in May 2020.
The average cassette retails for about £10 ($13), compared with £15 for vinyl.
A triple-cassette edition of Chromatica is currently on sale for £23.99 ($30) online.
Australian band 5 Seconds of Summer shifted 12,000 cassette versions of its latest album Calm within the first week of release. It offers five different variations of the product.
There’s also a wide range of tape players available, including personal stereos – but the format is more likely to be sold as merchandise than to play, experts say.
The sales figures still pale into comparison with the biggest streamed hit of 2019 – Lewis Capaldi’s Someone You Loved was streamed 228 million times. https://www.bbc.co.uk/news/technology-53472748