What’s more important?

The 2022 Property Academy Home Moving Trends survey revealed that, across all ages and household types, factors like ‘being liked and trusted’ and ‘good market knowledge’ are more important to vendors than the fee they charge.

When asked what the most sought-after attributes were when establishing trust in an agent, respondents rated ‘Listening to and understanding needs’ (73%) and being ‘Courteous and professional’ (72%) in their top two.

Source: Dataloft, Property Academy Home Moving Trends Survey 2022