in the know

Steranko in West Didsbury…

Whether we like it or not..

It’s only 5 weeks till the big day. So, it’s definitely time to start thinking about what they might like for Christmas.

We’ve got a veritable plethora of gifts, big & small, for him and her ranging from fluffy slippers for the ladies to wooly jumpers for him.

Steranko sells a variety of brands you’re not likely to have heard of, as well as a couple more familiar names. 

Why go there?

The experience of shopping in Steranko couldn’t be more different to that of shopping in the chain stores. What sets Steranko apart from its competitors in the city centre is the relaxed atmosphere in the shop, with personable, knowledgeable staff giving customers just the right level of attention. This coupled with the cool but classic clothes, shoes and accessories that will last and remain current for years, is why Steranko won’t lose much custom to the high street.

Who shops there?

Pete believes independent shops can still thrive in this age of throw-away fashion, but shops need to identify their unique selling points and build upon them. From fashion conscious students who don’t want to look like all of their contemporaries, through West Didsbury’s typical young professionals, to stylish, older men and women, there is something for everyone in Steranko.

It is this broad spectrum of customers that Pete identifies as the best thing about being an independent shop trading on Burton Road.

Where is it?  

The address is Steranko, 172 Burton Rd, West Didsbury, Manchester, M20 1LH and the easiest way to get there from the city centre is via the Metrolink, heading towards East Didsbury, alighting at Burton Road.

Tel: 0161 448 0108

www.steranko.co.uk

What is it?

South Manchester independent shopping spot, Steranko, has celebrated its twentieth anniversary this year. Located in an old confectioner’s, the shop still stocks a colourful array of treats as mouth-watering as any sweets. By its own admission, the clothes, shoes and accessories Steranko offers are ‘fashionable but not faddish, contemporary but not clichéd’, and in an era of throw-away fashion, it makes a welcome change.

Clothing for Men & Women. Brands meet boutique designers. Est 1991