The JP & Brimelow Marketing Journey..
Selling your home is a journey, not a single event.
Every property is different, and our marketing strategy is tailored around your home, your circumstances and the market we are operating in. While the journey will typically follow a similar structure, the timing and activity can vary depending on the property, market conditions and the strategy we believe will achieve the best result.
Our approach is designed to create maximum exposure, meaningful engagement and genuine opportunities to sell.
Gaff Lifestyle Magazines
Four times each year, we produce our own high-quality coffee-table magazine, showcasing properties, local businesses, community stories and the areas we are proud to serve.
Our magazines are distributed throughout the local community, including homes, restaurants, cafés, dentists, doctors’ surgeries and sporting venues.
We will always look to feature your property where appropriate. However, due to demand, availability and our marketing strategy, your property may be selected for a future edition rather than the next available issue.
It’s all about getting your property in front of the right people, at the right time.
Social Media
Once your property has launched and the professional videography has been completed, we’ll create a dedicated social media campaign designed specifically around your home.
We can boost and target campaigns geographically and demographically, putting your property in front of the audiences most likely to be interested.
This means we’re not relying solely on buyers actively searching the traditional property portals. We can also reach potential buyers who may not yet be actively looking but could be tempted by the right property.
To maximise engagement and give your property the impact it deserves, our social media campaigns are supported by professional videography.
Qualified Viewings
We don’t believe in arranging viewings simply to increase the numbers.
Before a viewing is booked, we want to understand the buyer — what they are looking for, whether your property meets their requirements and, importantly, their ability to proceed.
Our team will qualify potential buyers to establish their circumstances and ensure the viewing is a genuine opportunity.
We also believe there is a time and place for the seller to meet a buyer. In many circumstances, we find it is more effective for the agent to conduct the initial viewings independently, allowing us to answer questions, understand objections and build a relationship with the buyer.
Where appropriate, we will then recommend that you meet the buyer at a second or third viewing, when their interest has developed further.
Communication & Review
We don’t launch your property and leave you wondering what is happening.
While some properties can sell very quickly, the majority require consistent effort, communication and refinement over several weeks and sometimes months.
Throughout your marketing journey, your dedicated property agent will:
- Contact you at least every two weeks with an update.
- Meet with you every four weeks to review progress.
- Review the milestones within your bespoke marketing plan.
- Discuss buyer feedback and market activity.
- Agree any changes, improvements or enhancements to the strategy where required.
Our objective is simple: keep your property moving forward.
If something isn’t working, we’ll tell you. If we believe an adjustment is needed, we’ll recommend it. And if the market presents a new opportunity, we’ll act on it.
One Property. One Strategy. One Team.
From launch through to completion, our focus remains the same:
To give your property the best possible opportunity to sell, for the best possible price, with a marketing strategy that is active, considered and continually reviewed.
We’re here to sell your property and not simply list it.
Yours in Estate Agency
Owner
JP & Brimelow Estate Agents
Independent thinking. Exceptional marketing. Real results.